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Privacy Policy

THE FARMER'S BEST FRIEND

 

1. Introduction

The Farmer’s Best Friend (“Company”, “we”, “us”, “our”) is committed to protecting your personal data in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore.

This Privacy Policy explains how we collect, use, disclose, and protect personal data when you:

  • Visit our website

  • Purchase our products

  • Subscribe to our services

  • Use third-party payment services

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2. Personal Data We Collect

We may collect the following categories of personal data:

a. Identity & Contact Information

  • Name

  • Email address

  • Phone number

  • Billing and delivery address

b. Transaction & Payment Data

  • Order details

  • Subscription information

  • Payment status and transaction references

Important: We do not store full payment card numbers. Payment information is processed directly by third-party payment service providers.

c. Pet-Related Information (Voluntarily Provided)

  • Pet name

  • Breed, age, weight

  • Feeding preferences or dietary information

This information is used only to improve customer experience and is not medical or veterinary advice.

d. Technical & Usage Data

  • IP address

  • Browser and device type

  • Website usage data (cookies, analytics)

 

3. Third-Party Payment Providers

We use trusted third-party payment processors to securely handle payments.

These may include:

  • Stripe

  • Apple Pay

  • Google Pay

When you make a payment, your payment information is:

  • Collected and processed directly by these providers

  • Subject to their respective privacy policies and security standards

We do not control and are not responsible for how these providers process personal data.

You may review their privacy policies at:

  • Stripe Privacy Policy

  • Apple Privacy Policy

  • Google Privacy Policy

(Links are accessible through the respective providers’ official websites.)

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4. Purpose of Collection

We collect and use personal data for the following purposes:

  1. To process and fulfil orders and subscriptions

  2. To process payments via third-party payment providers

  3. To arrange delivery of Products

  4. To manage customer accounts and enquiries

  5. To improve Products, services, and website performance

  6. To comply with legal and regulatory obligations

 

5. Consent

By:

  • Providing personal data

  • Placing an order

  • Using our website or payment services

you consent to the collection, use, and disclosure of your personal data in accordance with this Privacy Policy and applicable third-party policies.

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6. Disclosure of Personal Data

We do not sell or rent personal data.

We may disclose personal data to:

  • Payment processors (e.g. Stripe, Apple Pay, Google Pay)

  • Delivery and logistics providers

  • Website hosting, analytics, and IT service providers

  • Professional advisers and regulatory authorities (where required)

All third parties are contractually required to:

  • Protect personal data

  • Use data only for authorised purposes

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7. Cookies, Analytics & Third-Party Technologies

Our website may use:

  • Cookies

  • Tracking pixels

  • Analytics tools

These may be provided by third-party services to:

  • Analyse website traffic

  • Improve performance

  • Enhance user experience

You may disable cookies through browser settings, though functionality may be affected.

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8. Cross-Border Data Transfers

Some third-party service providers may store or process personal data outside Singapore.

Where this occurs, we ensure that:

  • Data is protected to a standard comparable to PDPA

  • Reasonable safeguards are in place

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9. Data Retention

We retain personal data only for as long as necessary to:

  • Fulfil transactional and subscription obligations

  • Comply with legal and regulatory requirements

Data no longer required will be securely deleted or anonymised.

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10. Protection of Personal Data

We implement reasonable administrative, technical, and physical safeguards to protect personal data

However, no internet transmission or electronic storage method is completely secure.

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11. Access, Correction & Withdrawal of Consent

You may:

  • Request access to your personal data

  • Request correction of inaccurate data

  • Withdraw consent

Requests can be made by contacting us (see Section 14).

Withdrawal of consent may affect our ability to provide services, including active subscriptions.

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12. Children’s Privacy

Our services are intended for individuals aged 18 and above.

We do not knowingly collect personal data from minors.

Privacy & Safety
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